Finding any tenants for rental properties is not as easy as it seems, let alone good, reliable tenants that will keep the property in a good state of repair. However, there are plenty of ways to attract people to your property through the medium of advertisement.

Property advertising needn’t be a hassle once you know what you’re getting into. A property investment forum is a great place to find information on just how to attract tenants and get advice on ad campaigns and just what you should look for when setting them up.

In the Papers

Common sense says that if you’re going to put out an advertisement, you should do it in the newspaper. The newspaper is where people look for property advertising, so be sure to include every selling point. Placing an ad can be costly, but it is a good idea that you let it run a few weeks in order to reel in just the right tenant. Advertising in the Sunday newspaper is usually enough, for despite the rates being higher than the daily advertisements, the readership is quite greater. Also, upon deciding to use your local newspaper for property advertising, you will want to find out if you can advertise on their website too.

On the Internet

Many people looking for property advertising will not be from your area, so its wise to take advantage of the Internet’s low-cost and sometimes free advertising sites. Internet ads allow for a great deal more description than newspaper ads as well. Property advertising like this gives the owner the opportunity to include colour photos to attract tenants, providing them with most of the answers they might be having. Also, you can change your information at any time from any computer to update your advertisement instantaneously.

Apartment guides

Another cheap means to property advertising is to use apartment guides. Not only do they allow for more description than a newspaper ad, but they are more likely to be read than newspapers, seeing as apartment guides are free and they target specifically prospective tenants. Many guides will offer to help you with ad design, and allow you to change advertisements after you’ve submitted them.

‘For Rent’ signs

For Rent signs are also an easy and effective means of property advertising. All you need to do is buy the sign, and put it on the property with the phone number or other means of contact. You can even make the sign yourself thus making it the cheapest way of how to attract tenants. The only drawback is that For Rent signs will only attract those in the immediate area. However it does mean that if tenants are scoping out an area of their choice that your property is situated in, and they see that your property is available, they are more likely to contact you above someone else.

Estate Agents

If none of the above examples seem good enough, you may want to consider seeing a Real Estate Agent. They can advertise via both newspaper and Internet, at a lower price, plus they will bring in tenants of a higher quality. The catch here is that agents require commission, so you may want to check and make sure you can afford their services.

Helpful hints

You may be wondering where to find a newspaper, Internet advertiser, or real estate agent that’s right for you. All you need to do is contact your local newspaper’s classified contact for a paper ad. For Internet ads, just use a common online search engine for property advertising along with your local area. To find a real estate agent, check your phone book. Even the yellow pages can find you a nice sign maker if that’s all you’re going for.